Here is the first in what I hope will be a long series of Blog Posts tilted, Â “…HOW I SHOT IT” Â Â Â Basically a short little story behind the lighting an creation of one of my photographs.
Business Photography that stands out.
I was contacted by an Estate Auction company that was to be featured on the cover of a community business magazine. They needed business photography of their products, their employees, and some portraits of the company owners. They live and work in a historic part of Fullerton, California known for its early bungalow style homes. We did some traditional portraits in their house, but they talked about getting something more eye catching and “A little wild”. I saw a crushed red velvet sofa in their living room. I suggested that they would look good siting on this….in the middle of the street in front of their house. They loved the idea of Â incorporating the neighborhood into the photograph.
Working with your Business Photography subjects.
Moving the couch into the street was easy since I had four motivated subjects. The first thing I did NOT do was to face the subjects into the sun. Facing a subject into the sun to get light on their faces will result in people squinting into the camera and who wants that? Â The trick is to face the people away from the sun and add light to fill the shadows enough to balance for the background. I have a couple of battery powered strobes to do just that.Â Fortunately the street was not that busy and I was also able to experiment with both a wide angle and a telephoto zoom lenses for different looks. The result everyone liked was shot with the wide angle. See more Corporate Photographs on my website.
A special thanks to the neighbors that saw what was going on and came out to direct traffic and the police officer that thought it would be better to just wave at us instead of stopping to ask questions.
I use Canon Professional Cameras; Canon 5D II, Canon 24-105 lens, Canon 80-200 lens, Norman 400 watt battery packs and standard reflectors (2), Pocket Wizard radio slaves, and a tripod.Andy Templeton Photography Executive Portraits Orange County www.atempletonphoto.com 714 747-0556Â